Our Ritu Sharma was privileged to have attended the glitzy Miss Continental UK 2017 event In London on 14 July 2017.  She was one of the panellists judging the beautiful pageant contestants.  She was flanked by Miss Motors 2017, the very beautiful Ayrin Khamoshi, UK representative of Monaco F1 Grand Prix, also one of our own Ka-viva models.  There was also the gorgeous Miss Teen Africa including other male counterparts.  It was an honour for Ka-viva Jewels to have provided the Grand finalists with our jewellery in the final rounds, including the winners.  They looked utterly stunning in our jewellery and overall showcasing this event.  The event was put together by a young entrepreneur and social influencer of some distinction whose event was also covered on London.Live on a TV channel interview.  We at Ka-viva Jewels feel proud to be supporting the UK Fashion industry and our UK models who are developing into beautiful and gracious women in their own right.  They are the future of the Fashion Industry and display their own entrepreneurial spirit in what they want to do beyond modelling.  It is important for these women as they develop to represent the right values and norms other girls can aspire to.  


We also feel strongly that it is important to support the candidates as they undergo the trials and tribulations of modelling life and that transition into true public life, echoing the right values.  So nice to hear their thoughts and views on the several questions they were asked by their interviewer on stage.  It made for a truly thrilling experience and competition!  At the forefront of our involvement we would like to thank the organisers and the many people who approached us to talk to and engage with our brand.  Our team were somewhat overwhelmed by the sheer number of questions and queries.  We certainly felt the love in abundance!  Also we were overjoyed by the wonderful comments about our products and just how much people wanted to interact with and try on our pieces.  There were certainly not enough hours in the night to keep doing it!  


On a final note we want to be at the cutting edge, the coal face if you will of product design and design style.  As a brand we promote new and young talent and young spirit who have some fabulous ideas for the future.  This is based on solid foundations ensuring that our products remain sustainable, created ethically and represent creations of real value.   As trends dictate the way fashion moves and evolves this is the same for Jewellery and the thought processes behind jewellery design.  We feel strongly that there are styles that the world still has to await, be it via instagram or other social media including a shop window.  There is much to be learnt about converting substance and form.  This is one of our Mantra’s that we feel both should co-exist in perfect harmony which translates into an almost spiritual experience for the end user.